Hypergene privacy policy

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1.0 OUR CORE BELIEFS REGARDING USER PRIVACY AND DATA PROTECTION

User privacy and data protection are important to us.
We have a duty of care to the people within our data
Data is a liability and it should only be collected and processed when necessary
We will never sell, rent or otherwise distribute or make public your personal information

2.0 RELEVANT LEGISLATION

Along with our business and internal computer systems, this website is designed to comply with the EU General Data Protection Regulation 2018 (GDPR).

This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well. If you are unsure about whether this site is compliant with your own country of residences’ specific data protection and user privacy legislation you should contact our data protection officer (details of whom can be found in section 9)for clarification.

3.0 PERSONAL INFORMATION THAT THIS WEBSITE COLLECTS

In general, you can visit our website without telling us who you are or revealing any personal information about yourself. You may be required to provide your personal information, such as your name, telephone number, address, e-mail address, etc. if needed, for example, to correspond with you, to process an order or to provide you with more information. It is our intent to let you know how we will use such information before we collect it from you on the Internet.

We also use cookies, very small text files written to your hard drive, to improve your experience with our site. Most browsers are initially set up to accept cookies, but you can set your browser to alert you every time a cookie is offered, letting you decide whether or not to accept it. You can read more about cookies and how we use them in section 5 below.

We may process your personal information for our legitimate business interests, which include some or all of the following:

where the processing enables us to enhance, modify, personalize or otherwise improve our services/communications for the benefit of our customers
to enhance the security of our network and information systems
to better understand how people interact with our websites
for direct marketing and/or to provide e-mail communications which we think will be of interest for your professional role
to use for recruitment and human resource purposes
to determine the effectiveness of promotional campaigns and advertising.

“Legitimate Interests” means the interests of our company in conducting and managing our business to enable us to give you, in your professional role, the best service/products and the best and most secure experience. For example, we have an interest in making sure our marketing is relevant for potential customers, so we may process your information to send you marketing that is tailored to your professional role. It can also apply to processing that is in your interests as well. For example, we may process your information to ensure our websites and systems are secure.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). If you have any concerns about the processing, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see section 4 below.

4.0 YOUR RIGHTS

If you would like to know what personal data we hold about you or would like us to update or delete your personal data from our records then please contact us by using the contact details below. To protect your privacy, we will require you to prove your identity before granting access to your personal data. Please note that we may be required to retain certain information by law and/or for own legitimate business purposes.

If you wish to stop receiving marketing communications from us then please click on the “unsubscribe” link at the bottom of the relevant newsletter. Please note that this will not unsubscribe you from all communications, only the newsletter in question and as such you will need to perform this action for each of the newsletters you are subscribed to. If you wish to opt-out completely then please contact us using the details provided below. Please note that you cannot unsubscribe from some service-related messages.

5.0 COOKIES AND OTHER TOOLS

5.1 Cookies

A cookie is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. A cookie contains limited non-personal data, usually a unique identifier and the name of the website. This enables a website to recognize you as you move around the website and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the website is used by you, and to serve advertising to you. Cookies may be served to you by the website you are visiting (a "first party cookie") or by another organization providing services to that website, such as an analytics company (a "third party cookie"). They will either be stored for the duration of your visit (a "session cookie") or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a "persistent cookie").

When you visit our Website, we may employ cookies that contain information used to track your usage of our Website. This enables our systems to recognize your browser and tell us how, when and which pages in our Website are visited and by how many people, and also enables us to recognize a return visitor as a unique user. Cookies placed by the Website cannot access, read or modify any other data on a computer.

Our Website may contain links to other websites and services which serve third-party cookies outside our control and are not covered by this Privacy Statement. You should review any privacy policies, services and applications found on such websites to understand how your information may be collected and used.

5.2 Marketing automation

The Website employs marketing automation programs from vendors operating on Hypergene´s behalf, which use third-party cookies to track Website use.

When a user visits our Website, the cookie stores traffic data linked to the unique ID of the cookie in the browser. If the user identifies himself by volunteering personal data, e.g. by filling in a contact form or clicking on links in an e-mail sent by Hypergene, the cookie’s unique user ID is linked to the personal data volunteered by the user. This enables Hypergene to supply a more personalized experience on its Website and in communications with customers and users of the Website. Hypergene does not sell, rent or give away personal data that identifies individuals to any external party, except to parties who process data on Hypergene´s behalf.

5.2 Direct marketing and remarketing

We may call you on the telephone number and/or send an email to the email address provided by you to offer more information about our product according to applicable privacy and marketing legislation. You can opt out of being contacted via e-mail using the unsubscribe function in e-mails sent by Hypergene, or just by telling us if we are in contact by phone.

Hypergene may use third-party service providers to display advertisements on behalf of Hypergene across the Internet. These service providers may use cookies to collect information about your visits to our Website in order to display ads while you are visiting other websites; this information cannot be used to identify you individually. Such information is anonymous; however, your IP address may be collected.

We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system.

5.4 Website analytics

This Website uses services such as Google Analytics, a web analytics service provided by Google Inc. Data collected by cookies about your use of the Website (including your IP address) will be transmitted to and stored by Google and other website analytics service providers, on behalf of Hypergene. Hypergene use website analytics for the purpose of evaluating website usage, compiling reports on website activity for Website operators and providing other services relating to website activities and internet usage.

5.5 Other tracking technologies

Web pages and emails from Hypergene may contain a small transparent image file or line of code (known as web beacons/gifs, page tags, script) to record how you interact with them. They are used to help us to better analyze and improve our services and communication based on your browsing behavior and interests. For example, by knowing which web pages you visit or which elements of a page you viewed, when and for how long, whether you viewed and/or clicked on a link on the website or whether you opened or clicked on marketing emails sent to you.

5.6. Other third-party services

Our Website may contain links to other websites and “share” buttons (such as Twitter or Facebook) that are not operating on Hypergene´s behalf. Such websites, service or application providers may place their own third-party cookies on users’ computers, collect data, or solicit personal information. Issuers of such third-party cookies have their own strict privacy policies. You should refer to any privacy policies from such websites, service or application providers to better understand how your information may be collected and used.

5.7 How do I disable cookies?

You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, Hypergene will issue cookies when you access our Website. It is also possible to use the Cookie settings function, always available here.

4.0 HOW WE STORE YOUR PERSONAL INFORMATION

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in section 2.

Google (Privacy policy)
Upsales (Privacy policy)
Azalead (Privacy policy)
Albacross (Privacy policy)

7.0 DATA SECURITY

We follow generally accepted industry standards to protect the information submitted to us, both during transmission and once we receive it. We maintain appropriate administrative, technical and physical safeguards to protect Personal Data against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse, and any other unlawful form of processing of the Personal Data in our possession. This includes, for example, firewalls, password protection and other access and authentication controls. We use SSL technology to encrypt data during transmission through public internet, and we also employ application-layer security features to further anonymize personal data.

However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot ensure or warrant the security of any information you transmit to us or store on the Service, and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. If you believe your personal data has been compromised, please contact us as set forth in the “Contact Us” section.

7.1 Data Retention

We only retain the personal data collected for as long as we need it to fulfill the purposes for which we have initially collected it, unless otherwise required by law. We will retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements

8.0 DATA CONTROLLER

The data controller of this website is:

Hypergene AB (556581-1840)

Skeppsbron 1C

211 20 Malmö

SWEDEN

9.0 DATA PROTECTION OFFICER

Mikael Stern

CFO, Hypergene AB

Telephone: +46 (0)40-661 10 00

10.0 CHANGES TO OUR PRIVACY POLICY

This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.

11.0 What if I have questions about this policy?

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to servicedesk@hypergene.se, and we will try to resolve your concerns.

Produktdemo (10 min)

Ny kund: Reaxcer

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Robin Askelöf

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